D - PR & TRANSFERABILITY
D1 - Please describe how the GP communicated its experience and success to the public
The Agency has promoted and presented its work via a dedicated website, links in partner websites, newsletters, articles in sector magazines, a helpdesk, meetings with beneficiaries, and informative seminars. These means were effective as they employed a wide range of communication channels and thus involved a broad variety of stakeholders; it was more difficult, however, to involve for-profit enterprises, which were less receptive to the idea of integrating disadvantaged people in the workplace. Communication enabled the Agency to meet and cooperate with a range of stakeholders, as well as to plan initiatives based on the requirements of the stakeholders themselves.
D2 - Please describe how the GP communicated with local or national decision makers?
Communication with local decision-makers was fostered by the involvement of local public entities in the partnership. The informative seminars on legislation and meetings enabled the Agency to forge relations with additional public entities. In the start-up phase, the Agency set up a database of strategic public entities that it wanted to involve and these entities were periodically sent information on upcoming Agency events.
D3 - Are there any elements of this project that you think would transfer particularly well to other contexts?
- The legislation promoted by the Agency to foster the development of social enterprises and the work integration of disadvantaged people.
- The networks, as they encouraged stakeholders from different sectors to work together. These are aspects of the GP that can be easily and effectively transferred to other countries, in compliance with local legislation.