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Reference Hospital "La Equina"

A - DESCRIPTION OF THE GOOD PRACTICE

A1 - Title in original language
Hospital de referencia La Equina SLL

A2 - Title in English
Reference Hospital "La Equina".

A3 - Location of GP (national)
Spain

A4 - Location of GP (regional)
Andalusia

A5 - Economic field of activity
M Professional, scientific and technical activities

A6 - Ultimate purpose of GP
To create or conserve employment
To enable adaptation to new realities

A7 - Spatial scale
International

A8a - Start date
July 2002

A8b - Anticipated end date (if applicable)
Ongoing

A9 - Short description of the GP
Horse hospital whose team is made up of specialists in the fields of orthopaedics, chirurgy, anesthesiologym and internal medicine which renders services such as gammagraphies, assisted reproductive programmes, mother-cells research on response to desease and research and cooperation with national and international excel groups.

A10 - Key words relating to the GP
innovation
research
commitment
versatility
adaptation to market

A11 - Objectives of the GP
competitiveness

A12 - Activities that have taken place
R+D in mother cells/ design of a fidelisation system. It has been a very positive experience. After analysing a fall in the demand by 2006, this two activities where undertaken:

  1. the set-up of a R+D department through the project ESTEM based on research with mother cells;
  2. The establishment of the agreed fee "Equina" through which the client would have access to certain free services in the hospital by paying a yearly fee.

A13 - Achievements of the GP
Stability in the company

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